CURAS / BUSINESS
SPOKE SF
San Francisco, CA
spokesf.comTHE OBSERVATION
SPOKE is a same-day courier network for San Francisco businesses, built on a simple idea: riders are guaranteed pay before a single delivery comes in, funded by client subscriptions instead of unstable per-job gig work. The brand had a name and a mark, but no site that matched the seriousness of the model behind it.
THE THINKING
A courier business built on dignity and guaranteed pay deserves a site that proves it, not decoration. Hero typography built around a custom wordmark with an animated mechanism at its core. A live data section showing real San Francisco conditions and rider activity. A pricing section clients can actually trust because the math behind it is real. This is a digital front door that turns a skeptical business into a subscriber.
WHAT WAS BUILT
Hero Wordmark
Full-bleed animated wordmark, the center mark ticks like a clock while the letters stay still.
Live Data Section
Real-time active riders, delivery pace, and San Francisco street conditions.
Subscription Pricing
Three tiers built around real, stress-tested unit economics, not guesswork.
Street-Level Proof
Live grayscale Street View of the actual streets SPOKE operates in.
Rider-First Copy
The site speaks to both clients and the riders it's trying to recruit.
BUILT WITH
LovableClaudeFigmaPhotoshopIllustrator
THE SITE
